Elvis Jesus is a brand with a history of innovation and experimentation. Where other brands have sought to squeeze every last inch of life from their tired old designs, Elvis Jesus has sought to break the mold with every subsequent collection they have released.
This season they are offering a collection of T-shirts and polo shirts that are smart, innovative and unique. These are not designs you will get with any other brand – Elvis Jesus’s trailblazing stance against mediocrity and lazy workmanship gives them a look specific to themselves. This isn’t something all designers can boast.
Let’s look through a quick cross-section of this collection. We’re going to kick it off with a look at their grey biker T-shirt. This T-shirt, with its printed skull design, conjures up memories of films like Easy Rider or Two-lane Black Top. Real road movies. It’s a very cool, simple design – desaturated and masked against the grey backdrop. An ideal T-shirt for a big night out or a quiet evening in the pub with your mates.
Following this is the first of Elvis Jesus’s polo shirts. This is the navy Keano polo shirt. By contrast to the biker T-shirt, this is a very bright item. Neat little embellishments around the collar – buttons pinning it down to torso – add a little bit of life to this wardrobe staple. There is a set of faux buttons running down the front, luring us to think that the polo shirt is a shirt and cardigan combo. The buttons run almost to the bottom of the piece, but stop just short, creating an interesting flicked-up look, with the undershirt piece poking out from underneath.
To line up with the biker tee, Elvis Jesus have also released this polo shirt design in light grey with charcoal buttons. The cool design features carry through from the navy shirt as you would expect, but the overall effect is quite different. This piece is a different kind of cool: If you wear the navy polo to the pub, you wear the grey polo to the art gallery, the wine bar, and the exclusive club. It’s a better class of polo shirt.
It seems that Elvis Jesus have succeeded in their efforts to produce yet another line that stands out not just from the crowd, but from all their previous stock. No one knows what their imaginative designers will throw into the mix next season, but one thing is for sure: It’ll be damn wearable.